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Email is so prevalent that last year, workers worldwide collectively sent and received about 112.5 billion business emails each day, according to The Radicati Group, a technology market research firm. The average user sent and received 122 work messages daily.
It can be hard to break through the noise and get someone's attention. Here's how to make your emails more likely to get a response.
1. Keep It Short ’n’ Sweet
According to a 2015 user analysis from email scheduler Boomerang, messages that fell between 50 to 125 words were most likely to get replies, with response rates a little higher than 50%.
Chris Bailey, author of the “The Productivity Project: Accomplishing More by Managing Your Time, Attention and Energy” keeps his emails to three sentences or less. “If an email needs to be substantially longer than three sentences, it might be a conversation that’s better had over the phone.”
“Our thoughts can usually be expressed so much more simply than the way they first come to us,” he explains. “Constraints force us to articulate our thoughts so that we understand them better ourselves, and in turn, others can understand us better too.”
Also, no need to overdo the sign-off.
“There’s nothing more annoying than a 1,000-word signature,” Bailey jokes. “I usually just sign mine ‘Chris’ and leave it at that.”
2. Make Your Timing Count
In general, messages sent during lunchtime and at the start of work have the highest response rates, according to Boomerang, as people arriving or returning to their desks often check their messages immediately. So if you have an urgent message, sending it first thing in the morning can yield better results.
Additionally, Bailey cautions against sending emails too late in the day: “I don’t like to send emails past 5 or 6 p.m.,” he says.
“So much of productivity is managing other people’s expectations. By sending emails only within a certain time frame, you end up managing people’s expectations of when you’re going to respond — so they won’t expect immediate responses from you at all hours of the day.”
3. Press Pause on Your Reply
Try to take a deep breath before you hit “send.”
“I’ve tried to make a habit of sitting on emails,” Bailey says. “When you hold off on responding, you have more time to connect the dots, you can form your thoughts, and ultimately, you can communicate better.”
By taking time to respond to an email, you give yourself more opportunity to craft a succinct, effective note that will get your message across. And you save yourself from having to send additional emails every time you gather a bit of new information, which makes your reader’s job a lot easier.
4. Express Yourself
Boomerang found that emails that used moderately positive or moderately negative language (words like “great” or “bad”) elicited 10% to 15% more responses than emails that were totally neutral.
Of course, that doesn’t mean you should overload your emails with fawning praise or aggressive criticism, but using slightly more interesting language can help readers remember there’s a human being behind the email and, in turn, encourage them to respond.
5. Make a “Waiting For” Folder
“Whenever you send an important email, it becomes an unresolved uncertainty in your head, which in turn can become a source of mental stress,” Bailey says.
To combat that anxiety, he recommends keeping a “Waiting For” folder in your email. When you send an important email, go to your sent box and add it to your Waiting For folder, where you’ll be able to quickly scan through everything you’re waiting for a response on.
“That list helps me make sure nothing slips through the cracks, and more importantly, helps me feel less uncertainty about my work. When you have unresolved commitments all in your head, it’s easy to feel overwhelmed,” Bailey says.
6. Know When Email Isn't the Answer
“Email supports our work,” says Bailey, “but it isn’t our work. Writing reports, engineering products — those kinds of things are our work.”
To that end, it’s important to recognize when email might be becoming more of a nuisance than a powerful tool.
“If you’re constantly drowning in long email chains when collaborating with others, that might be a cue that it’s time to invest in a different system,” Bailey says.